Vi. Are they clearly brought out on your website? Is your website’s appearance attractive? Your website should be professionally designed with well coordinated colors and clear images to attract visitors from whom you get real customers.
Post your articles to as many directories as you can. Also, make them available to article lists like the ones on Yahoo Groups, and you’re more likely to have your article published more.
Another important consideration with links is that not all links are equal. This is why it is important to get links with high Page Rank. PR is the importance assigned to each page. A page with a PR of 5 is 10 times more important than a PR 4 page. And a PR 4 is 10 times as effective as a PR 3 and so on. Most links are from PR 0 pages. Thus, a PR 5 link carries about 100,000 times the weight of a PR 0. The more links you get from high PR sites, the higher you will move in the searches. Remember, your goal is to be number 1 on page 1 of the search engines so you can get 42% of all the clicks.
Build keyword lists. Keywords are an important part of Search Engine Optimization. So in choosing your web marketing tool, make sure that it has the capability to generate keywords fast.
So let’s step back and start from the beginning. You have to establish what you want your visitors to do and then you can develop an effective marketing strategy to get traffic. First, what do you what your visitors to do?
This means that you will need to try to get it right first time around. This of course comes with practice. Think of newspaper journalists who are working to tight deadlines, they don’t have time to dip in and out of their articles preening them for perfection. Remember the 80-20 rule. Get your article good enough to go and don’t spend time on perfection. If you do ‘perfection’ on every article, you won’t get much done at all.
Increase ‘free marketing’ activities. Word of mouth is a powerful tool and with a bit of encouragement, your current satisfied clients can become very valuable to you.