Analyze keyword competition. Building a keyword list is just not enough. The software should also be able to scrutinize and study the competition for the keywords you have chosen. The more competition you have, the harder it will be to achieve a high ranking.
There are hundreds of forums on every imaginable topic on the internet. By participating on leading forums in your niche, you will not only get a steady stream of highly targeted traffic, but you will also get back-links. As an added bonus, you will become an authority figure and boost your credibility. When people visit your site from a forum, they already know and trust you. This plays a very important role in converting visitors to paying customers.
The first thing that you can do to improve your sales and profits online is to offer a sale. It doesn’t matter what the size of your email list is. I’ve had a list of 60 people and ran a sale, and 2 people ordered. That’s an email conversion rate of around 4%. This is something that you will definitely want to do if you want to see sales right away.
Ii. Can you tell straight away the product or service offered for sale? If people cannot find what your product is in the shortest time possible due to other distractions, then it’s hard to make a sale.
The ultimate goal of any business is to make money. If your marketing is done well the sale is just an exchange of goods for money. The sale can complement and enhance the marketing strategy so that the customer is happy to part with their money.
Review all marketing activities and only cut those that are not delivering. Only keep activities that have been proven to yield results. Testing and measuring your marketing activities is key to this and if you don’t yet do it, shame on you! Get a measurement system in place pronto.
You’ve decided that “weight loss” is much too broad a niche for you to make money. While watching TV, you see some ads for losing weight after having a baby. This is a niche you could target, and stand a chance of making money — if it turns out that women who’ve had babies are buying weight loss materials online.