Direct Email Marketing Strategy

Make your content compelling, build suspense and most of all make sure it is benefit driven. Show them what they get when they do business with you. And stay away from telling them what features are in your product. If you must show a feature, stress its benefit. Always stress benefits. Your customer only cares about what they want, so show them the benefits of your products and services.

With a tell a friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.

Brief videos work better than those that are longer. Try to keep your video to three minutes in order to hold viewer attention. If you have a lot of information to share, you can have a video that is five minutes long, but you really shouldn’t go over this time.Try to keep it short and to the point.

This means that you will need to try to get it right first time around. This of course comes with practice. Think of newspaper journalists who are working to tight deadlines, they don’t have time to dip in and out of their articles preening them for perfection. Remember the 80-20 rule. Get your article good enough to go and don’t spend time on perfection. If you do ‘perfection’ on every article, you won’t get much done at all.

Analyze and maintain your site. You site is your money making engine. The more people visit your site, the more money you can make. So you need to have a site that sells.

This is not always seen as a problem at first but it can become very lonely working by yourself. It is sometimes difficult to maintain motivation when you are not having that interaction with others that most people get when working in an office or factory. There are many ways to counteract this isolation such as, joining a networking group, meeting up with other local small business owners or even a short walk around the neighbourhood or a visit to the shops can break down that feeling of isolation. It doesn’t need to be all work and no play. A lunch or coffee date with a friend is a great way to banish boredom.

There are hundreds of forums on every imaginable topic on the internet. By participating on leading forums in your niche, you will not only get a steady stream of highly targeted traffic, but you will also get back-links. As an added bonus, you will become an authority figure and boost your credibility. When people visit your site from a forum, they already know and trust you. This plays a very important role in converting visitors to paying customers.

Traffic for traffic’s sake is not always good. OK you are getting five thousand hits per day and not converting or selling anything. Your conversion rate is less than one percent and dropping. You are wasting a tremendous resource.

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